Addressing Product Consolidation to Achieve Scale, Product Quality and Food Safety and Marketing

Addressing Product Consolidation to Achieve Scale, Product Quality and Food Safety and Marketing by Mr. Seo Dong Woo of Korean Pear Producer’s Association discussed about the history of the said organization, and its structure and support systems. He explained that in Korea, village-based commodity units are organized into commodity associations by Nong Hyap national cooperative to gain negotiating power in the market and to get more technical inputs and support. Government helps promote their activities by giving subsidies, investing money, and providing machines for farms.

Mr. Woo proceeded to explain the Korean market conditions and strategy, including online selling and the establishment of a storage facility for each of the commodity association. He said that their production strategy is similar to the GAP system in Taiwan in terms of practices in quality control. He added that the Korean Pear Producers’ Association undertakes continuous effort to improve their product quality, tie up with government services, and diversify markets.

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